Practical guidance on advertising, search, customer journeys, and AI that earns its place in the work.
Text from newer Claude models now carries an invisible watermark. Google's published guidance still judges a page by what it gives the reader, so that's where your…
Read articleGoogle's September API release gives reporting tools and agencies a few new things to work with. The bid-too-low alerts and asset group tracking are worth asking about,…
Read articleCustomer lists uploaded to Google Ads can now include an IP address and the time a customer interacted with you. Make sure your CRM records them properly…
Read articleConnect the original ad source to clear CRM stages and closed outcomes, then compare campaign spend with the customer records from the same lead group.
Read articleGoogle now says it may remove Business Profile posts with unverified phone numbers, email addresses or social media handles. Here's how to check your recent posts and…
Read articleA new multimodal filter covers searches made with tools like Google Lens and Circle to Search. Check whether you get any of that traffic, then make the…
Read articleGoogle lists voice-overs and multilingual dubbing among Asset Studio's AI tools. Check the message, landing page and lead path before you test a localized ad.
Read articlePinterest's Visual Search Ads beta can send people from visual search to your site. Check account access, landing-page fit and tracking before you test.
Read articleOpenAI is testing Sponsored Agents with select US advertisers. Prepare the answers, handoff and source tracking before deciding whether access is useful.
Read articleGoogle's AI visibility report is available in five markets, while its YouTube Business Agent beta and UCP checkout tools have tighter limits.
Read articleTell us where growth is getting stuck. We’ll help you find the next practical move.
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